Can targeting moral people with morally congruent and relevant messages have real impact? – Mr Nikola Erceg

Let us introduce Mr Nikola Erceg – another Research Supervisors for the next JRP generation 2017-2018 who will start their journey at jSchool in Croatia. Mr Nikola Erceg is doing his PhD at the University of Zagreb. His research interests are decision making and economic psychology, and he is currently investigating economic attitude and the role of moral foundations.

Project description

The goal of the project is twofold. First, we want to see if formulating message or call to action in line with one’s moral foundations can influence one’s decision to participate in charity or prosocial activities. Second, we want to see if it is possible to predict one’s moral system by one’s Facebook behavior (eg. likes). Combining these two goals, we hope to be able to target Facebook users that endorse specific moral foundations more precisely, and to deliver them morally congruent messages and calls to action in order to increase participation in prosocial activities.

The remaining three Supervisors will be announced shortly.
Stay tuned for more information!

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