We are delighted to announce that the next speaker to continue with the Psychology and Policy Lecture Series is Ms Sandra Matz of Cambridge Psychometrics Centre. Given her broad experience from several organisations and businesses, we cannot wait for her to share the insights into the translation of psychological research into the real-world interventions in the area of consumer psychology.

Using psychological theory to increase the effectiveness of digital marketing

Ms Sandra Matz is a PhD student at the University of Cambridge. Sandra studied Psychology in Freiburg (Germany) and is interested in occupational psychology and psychometrics – her research employs both a broad expertise in statistical methods and their application in real-life businesses. Her current focus of work is the use of predictions of personality differences from digital footprint in recruitment and digital marketing, for which she has been awarded the DataIQ New Talent Award in 2014.

The talk will be held at 18.30 in the main lecture theatre at the Department of Psychology, University of Cambridge.