Actual and perceived polarisation in people’s opinions on behavioural interventions

Behavioural   interventions,   specifically   nudges,   are   being   adopted   by   policymakers   in increasingly polarised political environments worldwide. Nudges steer individuals towards desirable behaviours and outcomes, whilst maintaining individual autonomy in decision-making. While research on political polarisation is growing, little attention has been paid to factors contributing to its occurrence in the domain of nudges. This project aims to address this gap in the literature by experimentally exploring actual and perceived political polarisation in people’s opinions towards nudges, both among the general public and policymakers. This research has the potential to improve our understanding of biases that might occur in the assessment of behavioural approaches to policymaking and will also help us understand how policymakers assess public opinion in order to use effective behavioural interventions.

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