Organisational decision-making: How do strategic orientations influence adaptation and rational choice?

Dr Tsvetelina Panchelieva is an Assistant Professor in the Bulgarian Academy of Sciences, Department of Psychology. She is a research enthusiast who combines various roles in science, business and education fields. Tsvetelina holds a PhD in Industrial and Organizational Psychology. Her experience includes the creation of change management programs related to organizational strategy, structure and culture, soft skills trainings in various industries. Tsvetelina is also a lecturer at Sofia University “St. Kliment Ohridski” and New Bulgarian University as well as participant and moderator in various international conferences related to Organizational Psychology, Technologies, Teamwork, Cross-cultural communication and differences.

Project description

Decision-making cannot always be simply categorised as rational or irrational, particularly when it comes to organisational behaviour. For example, strategic decisions are rarely standardised choices that present outcomes with clearly defined utility, costs, and risks, or even a way to assess the level of uncertainty in each option. Furthermore, organisations may also need to orient strategy toward external adaptation, internal integration, towards consumers, technologies, and entrepreneurial opportunities, which may have varying levels of certainty at the moment decisions must be made. In this study, we will aim to see how decision-making may be related to those strategic orientations, and how those will shift how strategic aspects and rationality are understood. We will then consider how these approaches influence economic growth and performance by focusing on software companies, based on the nature of decision-making in this sector in light of available evidence and advances in technology.