Sustainable decision-making: How media use, culture, and personality impact financial choice
Supervisor
Dr Martina Benvenuti
Team
Patricia Gale, Hayley Geary, Chudi Gong, Silvia Filippi, Katariina Mankinen, & Ignacio Muñoz
Project outline
The purpose of this research project is to test the relationship between media use (type and usage, problematic internet use, perceived social support) on financial choice (sustainable consumption), moderated by personality traits (self-control, self-esteem, environmental concern) and cultural traits (horizontal and vertical collectivism and individualism). An online questionnaire assessing such factors will be conducted in six different countries, with a convenience sample (N=900) comprised of emerging adults (aged 18-30). Gender, age and employment status are included within the model as control variables. Exploratory and structural equation modelling will be used to test the model. Findings from this investigation could contribute to understanding the impact of media use on financial choice and shed light on sustainable consumption behaviours.