The dimensionality of political ideology in boomers and zoomers: A grassroots approach

Žan Lep is a young researcher and PhD student at the Department of Psychology, University in Ljubljana. In his research, he focuses on developmental perspectives of what motivates people, especially emerging adults and seniors, how they make decisions and how they behave in realms of health, civic participation and financial functioning.

Project description

The issues youth is facing today may differ from what their (grand)parents deem important. As “boomers”, perceived by youth as anyone who is old and out of touch, are the demographic group most likely to vote (and be elected), politics is incentivized to address their perceptions. In response, this project will explore whether the “zoomers” conceptualization of the political landscape is different from boomers’, and whether those differences, resulting in youth’s disconnect from current political discourse, could deter them from voting and engaging in other traditional civic behaviours.

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